User Personas

Brainstorming

26.11.2013 Päivi, Niina, Iida, Essi and Vilma

User Diary

Testing Alessandro Striplack nail polish - package

·         There are instructions how to use nail polish:

• ·         Instructions were clear and following these directions was easy.
• ·         Polishing was easy and all items were useful and quality.
• ·         Led-lamp was powerful enough and polishing dried quickly.
• ·         There was only one negative side; there was only one shade, red.
• ·         Polishing last well, about two weeks.
• ·         I was really happy for the results and I will definitely try this again. 

4.12.2013  Vilma, Niina, Päivi, Essi, Iida

Design Scenarios

• ·         More marketing to all beauty care professionals, not only beauty therapists --> revenue might get better.
• ·         They develop their own product line and concentrate on selling it. More ingredients from Finnish nature
• ·         Because of the increase there are more positions to Finnish people.
• ·         Spreading out to abroad also.
• ·         If they don`t improve their sales and marketing, revenue might get worse.
• ·         More co-operation with other units (spa, hotels)
• ·         More activity to different events --> more recognizability

Sunborn Saga Oys revenues from previous years

4.12.2013  Vilma, Niina, Päivi, Essi

User Journey Map

Service situation:  Beauty expo

• ·         Customer comes to the expo and she has good map of expo area and she finds easily to the Saga store.
• ·         There is no music but otherwise she gets good feeling about what she feels.
• ·         She recognizes easily workers, because they have matching outfits.
• ·         Workers look clean and tidy with fresh makeup and hair
• ·         Atmosphere is professional and she feels herself warmly welcome.
• ·         Big area with beautifully product set up.
• ·         There is good scent.
• ·         Friendly worker comes immediately  to her.
• ·         There are good offers and cheap prices.
• ·         Worker tells professionally about foundation of products and answers to possible questions.
• ·         Worker advices you to find right products and how to use them.
• ·         Then she lets you watch freely and pick up products you like, but she is still available and around you.
• ·         Customer decides to buy some products and goes to cashier.
• ·         In the cashier you get free examples and product catalogue and professional remains you how to use products you just bought and Sagas other services.
• ·         After good customer service, she decides to go to get cheap manicure.
• ·         Then she leaves happily from the Saga store. 

3.12.2013   Vilma, Iida, Niina, Päivi, Essi

Design Brief

Problem:  Alessandro nail polishes don`t sell well enough.

Possible solution:  

• ·         More marketing ( guerilla marketing, more knowledge of products, expos, celebrities as models )
• ·         Co-operation with schools, companies, professionals, media, celebrities
• ·         Developing the products better ( ingredients, structure, package, smell of the product)
• ·         Larger collection ( nail polishes, nail accessories, tools, removers, products for men..)
• ·         Free examples in shopping centers
• ·         Product testing  ( free manicures)
• ·         Changing prices, campaigns
• ·         Seasonal collections

3.12.2013  Vilma, Iida, Niina, Päivi, Essi

Business Model Canvas

3.12.2013     Vilma, Iida, Niina, Päivi, Essi